Our Story

Building Ecosystems | Transcending Technology

About Us

We are a leading digital technologies and services distributor that provides technology intelligence to our business partners through the supply of world-class products and a host of new and exciting in-house services. Our comprehensive product and services portfolio, combined with our continent wide footprint and value-based distribution model enables us to drive new and advanced technologies to the market. The strategic thrust of our company is seen in its ability to build commercial and technological ecosystems that allow our partner base to architect and provide best-of-breed solutions which address the business requirements of our customers. Working strictly through the channel, we create and add value at every vendor, partner and customer point of confluence to transcend the traditional role played by IT distributors.

We focus on the future of the African information and technology market, by making strategic investments that simplify the way customers interact with the company, the technology, the solutions and ultimately each other. Our position in the industry enables us to provide partners with unique market insights and to function as an overall digital solutions aggregator of:

  • Capabilities
  • Partners
  • Services
  • Technologies
  • Vendors

We principally distribute our technology through an ever growing channel spread across the African continent. Our robust channel is made up of resellers, systems integrators, ISVs (independent software vendors), service providers and telecommunications companies, and the retail sector. The company offerings are logically segments into Technologies, which is based on distribution or related agreements to represent vendor technologies, and Services, which is based on our own capabilities, expertise or IP.

Global access

Our commitment to our stakeholders is to be the best and most successful distributor in our region. We strive towards this goal by being the most valued channel for our partners and by contributing to the growth and profitability of our shareholders, staff, vendors, channel partners and their customers.

Channel science

Our mission is to create value through excellent service, incremental efficiency realisation, demand generation, relevant skills, and access to markets. We provide offerings to our resellers which include our vendor relationships, relevant skills, access to credit, training and business development.

People focus

We focus culture on respect for our diversity and aspirations of all stakeholders and commitment to ongoing innovation of our offerings. We remain considerate of interests of the society, conforming to ethical standards as defined by the law, regulations, internal policies and procedures and the requirements of our stakeholders.

Digitally led

We strive to be a catalyst in the transformation of the channel by improving our relevance to the market through the continuous improvement of our people, processes, systems, product and services. We believe that our transformation lies in building ecosystems which enables our channel to transcend technology to real digital value creation.

Our Purpose

To be the best and most successful distributor in our region

Our Focus Areas

Our Core Value System

Mission Of Our People


To be the most valued channel for our vendors and partners within the markets we operate in

Contribute to the growth and profitability of our stakeholders who are shareholders, staff, vendors and reseller partners

We create value through excellent service, efficiency, demand generation, unique skills and access to markets and customers

We provide offerings to our resellers which include vendor relationships, relevant skills, access to credit, training and development

Meet Our Team

Achievements & Awards

Distributor of the Year 2020


Distributor of the Year

Components and Accessories

Distributor of the Year

End User Devices

Distributor of the Year


Distributor of the Year


Distributor of the Year

Printers and Peripherals

Distributor of the Year


Distributor of the Year
(Cisco SSA Partner Awards)

Cisco Small Business